Mountainland Supply Company has come a long way since its beginnings in 1947. What started as a single location in downtown Provo, Utah, has grown into a thriving business with eight locations and 18 distribution branches across the state.
Recently, they adopted TargetCRM, an integrated sales and marketing platform within ASPEN.
We sat down with Bryan Nuttall, Regional Manager, to discuss their journey with TargetCRM.
Bryan shares how the dealership went from cumbersome reports and inconsistent inventory control to a faster and more efficient operation with detailed data and improved customer communications.
What has TargetCRM done for your customer communication?
Bryan: “With TargetCRM the best thing that it’s done for us is we're able to send out surveys so we can get the feedback from customers. As we finish a repair within a week, we send out an automated text message to the customer to ask them how their experience was.
The nice thing is, it'll send them to a Google review if it's eight and above. If it's below that, then it goes to the manager of that particular store and then he can personally contact the customer to find out what we could have done better.
Having used TargetCRM, we get a lot more Google reviews because generally, if you're not sending out the survey, unless they have a fantastic experience, they're not going to leave you a review.”
How has TargetCRM helped your marketing efforts?
Bryan: “What's been nice about it is I can create customer groups, and we can focus more on our specific customer groups. So, if I'm having an event, I can focus on that customer group that would follow up on that or would attend that event and it lets me target the customer, a specific customer, better than just a broadcast.”
What would you say to someone who is considering coming to the ASPEN User Conference?
Bryan: “Coming to the User Conference is worth your time because you learn about a lot of new products that you guys are working on. There's things in there that I didn't know were available without coming here to find out.”