


Empowering Equipment Dealers with Tailored Solutions for Sustainable Growth.
We built ASPEN to do one thing: help equipment dealers run more profitable businesses. With decades of industry experience, we understand your day-to-day challenges—and we’re dedicated to helping you solve them. From sales to service to rental, we give you the technology and support to easily manage your business and grow with confidence.
EXPERIENCE
Helping Dealers Grow Since 1978
With over 400 dealership locations, we have been a trusted partner in the industry for more than 40 years. Our dedicated team provides live support from experts who understand your unique challenges.

40+
8+
Years Average Employee Tenure
Years in the Industries we Serve
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Pranav Sood
General Manager
Leading our vision and strategy to drive dealership success.

Krystal Green
Customer Support
Ensuring our clients receive the best support and service.

Muhammad Umair
Development Manager
Overseeing software development to enhance user experience and functionality.

Kristen Borrelli
Product Manager
Driving product innovation and aligning it with dealer needs.

Kendall Edwards
Interfaces Manager
Managing integrations to ensure seamless operations for our clients.

Jeff Widick
Sales Manager
Leading our sales efforts to expand dealer partnerships and growth.

Divya Lucas
Professional Services Manager
Managing training services to help dealers maximize their ASPEN usage.
We're hiring!
Join our team and make a difference!
Customer Testimonials
See how ASPEN has helped dealers streamline operations and grow their business.
"With ASPEN, you have more accountability and transparency about what's going on. You can actually see what transactions happened."
Kelly Angelette
Owner, Southern Trailer Works
"Our techs are probably saving 15 - 30 minutes per work order, sometimes our techs are doing 2 - 3 jobs per day. At that volume, the efficiencies really add up."
Jeff Davidson
Service Manager, Equipment East
