What TargetCRM has done for your customer communication?
Our customer communication has improved drastically with TargetCRM. It gets harder and harder as the years go on to reach somebody on a phone line, so the ability to text people, that's the preferred method of communication for most of our customers.
We utilize the messaging version of TargetCRM all day, every day in all three aspects of the business. We use the website widget on our homepage, and that's a revenue generator for us, and a great way to stay in contact with our customers. It's been a game changer for us.
Can you describe your experience with the broadcast feature on TargetCRM?
We had a boss promotion a little while back that we sent a broadcast blast out to all our customers that we were able to filter down to customers that have bought boss products in the past from us. So we know they're boss users and we targeted them when we put this blast out about our one day special that we were having and it was very effective.
What has your experience been like with ASPEN Mobile?
We use it for adding pictures to service work orders. The talk to text feature is huge. Instead of a technician having to type out a long diagnosis, he can walk around the machine talking to his cell phone, and bam, it's on the work order. That's a game changer for us.
A lot of our technicians are not type or friendly, so they definitely prefer to just be able to say what they want and move on with their day.
How has ASPEN and these add-ons changed your life?
Aspen as a software umbrella meets all our needs. There's not much that we can't do with it.
There's been a big push for feature requests and improvements, and what’s been very impressive to me is the amount of feedback that they take and actually take action on.
We see big things down the road; there's a lot of new improvements that we're very excited about.
What has your experience been like at the User Conference?
The value of this user conference is not only the trainers that are here are very knowledgeable, very concise and very open to answer questions, I continue to find new capacities and capabilities that the system has that have always been there that were just kind of buried in there that I never knew existed.
I brought a list of feature requests this year and I think all but one of them were already in the system somewhere. It was just a matter of where to find it.
The software is very detailed and has a lot of capabilities and being able to sit with the trainers and customize our usage based on our needs is very nice.
The networking with other dealers that are using ASPEN and best practices not only with Aspen but in the business itself has been very nice as well. We've picked up a lot from our networking here.